PRESS RELEASES

Kadoro Events & Communications Pulls Off Double Launch for DSM-I-Flex 26 February 2008

Kadoro Events and Communications, in association with leading healthcare advertising agency Fine Healthcare, certainly displayed their versatility when handling both the internal and external launches of DSM- I-Flex – a new arthritis product for flexiblility ,constituted with rose-hip as the principal ingredient.

Both events worked with roses as a central theme and magnificent blooms were in evidence everywhere – from rose cocktails offered on arrival to the rose-flavoured Turkish delight served prior to departure. Everything was comin’up roses in all their glory, forms and nuances – including flavour, colour, fragrance!

The external launch at the Johannesburg Botanical Gardens was held in the ambience of a gorgeous orange Bedouin tent, where a delicious buffet lunch was served, while guests enjoyed performances by agile dancers and a very flexible contortionist!

“While such fun and an absolute feast for the eyes, the challenge of this event was that it was a complete outdoor function, “ explains Kadoro MD Amanda Maynard. “It was one of those occasions where every single item and piece of equipment – from toilets to generators and catering equipment – had to be specially brought in. Careful consideration of all logistics , alongside a fabulously creative execution clearly demonstrated Kadoro’s own flexibility – while also going to show that there are no thorns in our rose garden!”

For more information please contact:
Amanda Rogaly
Kadoro Events and Communications
Tel: +27 11 788 6470
Fax: 086 602 3676
Email: amanda@kadoro.co.za