PRESS RELEASES

Kadoro Puts Together Series of Hard-Hitting Safety Seminars for Peugeot and Alchemy Publishing 25 August 2007

Amanda Maynard of Kadoro Events and Communications co-ordinated a series of hard-hitting and interactive safety seminars across the country for Peugeot and Alchemy Publishing during July and August.

Alchemy Publishing, publishers of leading parenting titles like Your Pregnancy, Your Baby, Baba & Kleuter & Your Child magazines partnered with Peugeot to present the dynamic four-hour programmes entitled “”Protect Your Family”. In addition to overseeing each event with the polished finish their clients expect, Amanda and her team rose to the challenge of also sourcing content, speakers, venues and goodie bag sponsorship for the seminars.

These practical, empowering sessions included plenty of hands-on advice dispensed by experts like Richard Brussow (National Hijack Prevention Academy) and Gita Dennen (Childline), as well as a self-defense demonstration by Sanette Smit. Practical vehicle demonstrations were also given using the cars supplied by co-sponsor Peugeot.

“”Even though South Africans live with some of the highest crime statistics in the world, do any of us really know how to protect ourselves in the event of a hijacking or violent crime? Athough we might be tired, jaded, overwhelmed by or tuned out to the subject of crime in our country, we owe it to ourselves and our families to be knowledgeable and savvy in the face of ever-increasing incidences of violent crime,” says Liezl de Swardt, MD of Alchemy Publishing and the driving force behind organizing the workshops.

Background Information:
Kadoro Events and Communications is an event management and brand activation company, which focuses on creating strong brand awareness – all enhanced with supplementary public relations activities. “”When considering the intended outcomes and goals of a campaign and what role events play, Kadoro looks at campaigns and events from a strategic point of view by analyzing the brand intrinsics, strategic plans, creative developments, current marketplace and client issues,” explains Amanda.

While focusing on servicing the corporate market, Kadoro services clients primarily within, but not limited to, the greater Johannesburg/Pretoria area.

Inspired by the meaning of the word Kadoro (the Khoisan word for tinderbox of stories), Amanda chose the name because it is symbolic of creativity and diversity, while also uniquely South African. “To me each event tells its own story and Kadoro is set to create stories of exceptional events and campaigns for many years to come!”

For more information please contact:
Amanda Rogaly
Kadoro Events and Communications
Tel: +27 11 788 6470
Fax: 086 602 3676
Email: amanda@kadoro.co.za