PRESS RELEASES

Continued new business gains at Kadoro Events

The Kadoro Events philosophy of ‘never waste a good crisis’ has paid off for the growth-minded events and brand activation company.

Managing director and owner Amanda Rogaly reports that new business gains have continued into the fourth quarter to deliver total year-on-year fee income growth of 22.8%.

Contracts for end-of-year functions have been secured with:

• Tolcon
• TomTom
• Incredible Connection
• Technicrete (formerly Concor)for the second successive year, and;
• The Adobe Eagle Awards (growing existing business with a longstanding client).

Earlier in the year, Kadoro also announced a spate of account gains, taking on new work for Ogilvy Cape Town and Reckitt Benckiser, among others.

Amanda Rogaly commented: “We set testing growth targets for the year as a positive attitude is more important than ever when trading conditions become challenging. Our service-led strategy and our positioning as the solution-finding partners of our clients contributed to sustained growth throughout the year.

“Kadoro has a strong industry profile, but it’s interesting that all new business gains were the result of word-of-mouth recommendations from past or current clients. This confirms our view that refusal to compromise on quality, a strong service ethic and total professionalism underpin long-term growth.”

The company has taken on additional year-end staff to deal with increasing workflows.
• Kadoro’s growing industry stature was confirmed in the last quarter of the year when Amanda became a regular columnist for the event industry electronic publication, eVentage.

Ends

About Kadoro Events and Communications:

Kadoro Events and Communications is an event management and brand activation company which focuses on creating strong brand awareness – all enhanced with supplementary public relations activities. Kadoro looks at events from a strategic point of view, by analysing the brand intrinsics, strategic plans, creative developments, current market place and client issues.

Kadoro is the Khoisan word for tinderbox of stories.  The name was chosen because it is symbolic of creativity and diversity, while uniquely South African.  Each event tells its own story, and Kadoro is set to create stories of exceptional events and campaigns for many years to come.

Issued on behalf of : Kadoro Events and Communications Pty Ltd
Contact : Amanda Rogaly
011 788 6470
www.kadoro.co.za
info@kadoro.co.za

Issued by : Tale Spin Media
Contact : Zelda Williams
011 794-5366 or 082 461-0689
zelda@talespin.co.za